True-Blue Maintenance

True-Blue is a new company that has a new business model and approach to tackle the air conditioning industry. Platform: Desktop, mobile, and tablet. Challenge: To facilitate the new company with a new image, branding and web presence. While utilizing the best UX techniques for creating user profiles, content, site structure, and industry research. We Interviewed the stakeholders to identify the right audience for the product and characteristics of study participants. As with every product or service, we carefully determine the target audience and find a solutions to their problems. Based on the details shared, we put together a company strategy. What we did: Setting goals and objectives Stakeholder interviews Branding & Identity Design Establishing key audiences & Building personas Creating scenarios Creating sitemaps Content audit and inventory Creating experience maps Conducting UX research

True-Blue is a new company that has a new business model and approach to tackle the air conditioning industry. StarCima designed visual identity assets including a logo, wordmark, brand patterns, identity illustrations etc.

Platforms:

Desktop, mobile and tablet

Primary audience:

Low, medium and high value customers and Non-Customers and homeowners

Challenge:

To facilitate the new company with a new image, branding and web presence. While utilizing the best UX techniques for creating user profiles, content, site structure and industry research.

Company Logo

Website Designed to be responsive

Business Cards

Video Ad

Company Website

Thank You!

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